AI isn’t just about efficiency - it’s a creative toolkit for unlocking imaginative and personalised product, service and marketing experiences that deepen engagement. But too often, teams pursue ideas that are disconnected or are just ‘AI for AI’s sake’. The key is disciplined imagination: identifying what’s possible and purposeful, then bringing those ideas to life internally in ways that build belief, spark momentum, and lay the groundwork for launch.
Frontline Marketing teams know the most about how their jobs currently get done. Through workshops, interviews and shadowing, we clarify the tasks and tools involved, and identify common friction points in key operational processes. Combining these insights with leadership priorities yields a credible roadmap of AI use cases shaped by real operational needs.
AI agents are the next evolution in how work gets done - dynamic, goal-driven systems that act across workflows with minimal human input. But few organisations have explored where they make sense or how to deploy them responsibly. We help you assess where AI agents could make a meaningful difference to your Marketing & CX operations, and what’s needed to make them function well.

Without focus, AI efforts become scattered and resources get wasted on pilots that go nowhere. Prioritisation requires making deliberate choices about your goals, constraints, and appetite for change.
AI isn’t just another tool. As capabilities advance, AI is challenging assumptions about what’s possible, redefining what customers expect, and reshaping how organisations operate. Integrating AI into your business strategy allows you to make intentional, aligned choices.
Turn your AI ambition into a practical plan of action, working out which initiatives you can confidently start now, the enablers you need in place, and the sequencing that sets you up to learn, adapt, and scale.

AI isn’t just a technology shift - it’s a change in how work gets done. We build the AI fluency that leaders and teams need to make AI’s promise real - developing the intuition to spot where AI adds value, how to use it well, and what to watch out for. Our practical, hands-on training closes knowledge gaps, sparks curiosity, and creates shared understanding to guide smart decisions and confident experimentation.
In a fast-moving, noisy market, it’s hard to know what’s worth your time. and investment. We bring independent insight and a clear view of where things are heading in the Marketing & CX AI tool space.
Through our AI innovation sprint, we co-create working prototypes, test assumptions, and shape practical delivery plans. It’s about building evidence and belief, turning ideas into action, and laying the foundations for scale - quickly, clearly, and with purpose.

We act as a strategic advisor and sounding board to senior teams, helping you cut through the noise, navigate key decisions, and connect fast-moving developments to your strategy.

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