About

I’m a creative strategist who turns complexity into clarity. Over the past decade, I’ve worked across innovation strategy, design research, and service development – always looking for the human pulse beneath the brief.

I believe emerging technologies are only valuable when they serve real needs in thoughtful ways. My work has spanned biometric pilots for the Home Office that influenced UK policy, peer-led platforms for communities facing illness or homelessness, and consultancy to bring new digital services to market for bluechip companies.

Outside of client work, I’m a visual storyteller and creative producer, drawn to themes of identity, culture, and connection – whether through short films, campaigns, or life on two wheels.

Experience

Max spent eight years in Deloitte’s innovation teams, including Monitor Deloitte, Deloitte Ventures, and theInnovation & Ventures practice. His work spanned innovation strategy, emerging technologies, and the development of early-stage products and services.

He has led work on innovation strategy, government pilots, and community-centred platforms - often translating complex challenges into grounded, user-led solutions. Max holds a Master’s in New Media & Digital Culture from the University of Amsterdam, where he explored the social, ethical, and cultural impact of digital technologies – foundations that continue to inform his approach to AI today. He also holds a BSc in Business Management from the University of Manchester.