About

I am a strategist, futurist, and tech-obsessed agency vet with over fifteen year’s experience in marketing, creative, comms, research, insight and strategy roles. I’m obsessed with the intersection of technology and strategy and have spent the last decade of my career building teams that help brands figure out not just how to use tech, but if they should. 

I’ve spoken at the Festival of Marketing, the D&AD Festival of Creativity, global events for brands like Triumph, Lloyds Bank, JLR and BT, each time helping audiences get to grips with the next phase of tech acceleration. 

I am a problem solver, lateral thinker and sci-fi aficionado. I have two children and often imagine the future through the lens of what they will see in 20 years time. I use my varied experience to help clients define a tangible future with AI that goes beyond the latest headlines and sound-bites.

Experience

Callum started in advertising at the Economist Newspaper before moving to E3. He helped grow the marketing, insights and strategy function at DRPG before moving to Rehab AI where he worked at the forefront of AI strategy for 2 years. Callum has designed and delivered strategy projects for Jaguar Land Rover, defining their first forays into the metaverse and NFTs, worked with BT & EE, bringing to life their innovation work at Adastral Park and spent the last two years working with Google to define how their creative and marketing teams leverage AI across disciplines.